The Spring-Summer 2009/2010 collections of the Rosemount Australian Fashion Week were presented from April 27 to May 1st in Sydney. Renown for its original "edgyness" and typically antipodean approach to fashion illustrating the country's laid-back, somewhat sporty and casual lifestyle into "easy-to wear and trans-seasonal" creations.
From colour-packed summery pieces to dark and extreme, futuristic looks and always with a special attention given to details such as buttons, sequins, straps and belts, or touches of transparency, its variety of styles in the womenswear satisfied most observers.
The IMG Fashion-produced event held in the very picturesque location that Sydney's Circular Quay Overseas Passenger Terminal, just next to the infamous Sydney Opera House was made as a spectacular affair to attract and impress Pacific Rim countries based buyers and others.
Around 110 brands and fashion houses were shown at the Fashion week including established Australian fashion brands like Kirrily Johnston, Wayne Cooper, Sass & Bide, Zimmermann, Nicola Finetti, Jayson Brundson, Marnie Skillings and Lisa Ho, Camilla and Marc, Anna & Boy and Ginger & Smart among others. As far as rising brands were concerned, the likes of Romance Was Born, The Cassette Society, Therese Rawsthorn and Ellery were showcased and made a positive impression.
Comparatively, the menswear collections were quite traditional and conservative, following the regular long-standing men fashion trends of acid-wash denim, bomber and leather jackets, inspired from the '80s, and common men's summer fashion items such as wide trousers and standard white shirt.
Please have a look at the full report here!